Business Blogging B2C conversion

DM News is a well-respected trade magazine for direct, online, and database marketers. Their blog provides their journalists with a place to record observations, to opine, to let their hair down and to write more informally and about more obscure topics. Not everything warrants coverage in print, but some things definitely warrant a blog mention. The DM News Blog gives readers a much better sense for the people behind DM News, who they are, and what interests them. In other words, it’s an inside view into the DM News newsroom.

Of course, as a group blog, the blogging system supports multiple authors. It includes an RSS feed. Since DM News’ staffers go to plenty of conferences and trade shows, it’s not surprising that they blog frequently about what is happening at these shows; therefore a separate subcategory is dedicated to each of the major shows that DM News attends.

DM News, welcome to the blogosphere! Glad that Netconcepts could help you get there.

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Tools For Less, as the name implies, sells power tools and equipment at discount prices through their online catalog. The ecommerce site developed by Netconcepts is full-featured, with extensive functionality in the back-end administrative interface, and with a clean intuitive user experience for customers.

Among the additional out-of-the-ordinary features offered to customers is a Wish List capability which is integrated throughout the site and is as simple to use as the shopping cart itself.

The site is built search engine friendly, of course, with static looking URLs, unique keyword rich title tags, and more.

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Our client Steve Spangler is quite the renaissance man. In addition to being the CEO of a catalog company, he is also a toy inventor, an Emmy award winning television personality, a magician, an educator and a certified professional speaker. Just the sort of person you’d want blogging and podcasting.

The audio podcasts featured on Steve’s blog are targeted towards science teachers and include interviews with leading educators and monologues from Steve with helpful teaching tips. The video podcasts, targeted towards both teachers and parents, are some of the most amazing experiments you have ever seen. From exploding pumpkins to flying potatoes and erupting soda bottles, each episode is a hoot!

Functionality on the blog includes email subscriptions to posts and comments, buttons for readers to submit the post to Digg or del.icio.us, tag clouds and tag pages, RSS feeds, a audio podcast player built right into the blog, and more. Read the case study to learn more about this project and some of the results, including the fact that over 13% of their online sales can be attributed to Steve’s blog. The company’s products, which include science toys and experiment kits, are worked into the blog in a very soft sell way, so the blog doesn’t seem like a shill for the ecommerce shop.

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Our work with DineWise, a one-stop shop for all your online gourmet frozen food needs, focused on building them a successful E-Commerce platform. DineWise offers chef-prepared meals in convenient, individual packaging that are ready in minutes. This required high-level database integration to handle the complexity of the DineWise product line, while offering user-friendly, customized meal planning to online purchasers. The development and launch of www.dinewise.com has allowed DineWise to become one of the nation’s premier online providers of complete meal solutions, specializing in customized meals and meal planning for diabetic and healthy lifestyles.

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Ecommerce site with an integrated experiment database, all updated and maintained through the client admin.

Steve Spangler has made great use of audio clips to explain some of his amazing products.

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Gorton’s is the largest frozen fish brand in the United States. Netconcepts developed a personalized website to promote the Gorton’s range of frozen seafood products. Gortons.com features personalized content — fish recipe and fresh seafood recipe recommendations, product suggestions, special offers tailored to your interests, and more. Visitor profiling allows Gorton’s to view and analyze consumer demographics, psychographics, and clickographics (browsing behavior). The website is dynamic, user-friendly and a positive branding tool for their products.

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Another online shop that has an extensive database of products. The focus here is on ease-of-use in conjunction with the printed catalog.

This site has a high user base with trade professionals so priority was given to searchable product codes, intuitive navigation and a fast ordering process. Easy navigation has been enhanced through threaded categories and a smart search with google-like spell-check and alternate search term suggestions.

Van Dyke’s is a subsidiary of Cabela’s.

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A subsidiary of Cabela’s. This site has thousands of products in over 100 categories — all maintained through an easy to use web-based administration.

Easy navigation has been enhanced through threaded categories and a smart search with google-like spell-check and alternate search term suggestions.

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